Taking the rivalries to a new height, Google Inc (NASDAQ:GOOGL) is all set to test its drone delivery system. This is a response against the self-flying machines from Amazon.com, Inc. (NASDAQ:AMZN) and these drones would handle deliveries for the company. The move will certainly take the competition between these two online giants to another level.

Amazon.com, Inc. (NASDAQ:AMZN) announced Prime Air as a part of its innovative delivery system under which, the company will try to deliver goods within 30 minutes. In response to the Prime Air program from Amazon, Google Inc (NASDAQ:GOOGL) is all set with Project Wing which aims to do something similar by delivering goods within a short period.

The company has been working on this drone for the last two years, it is an unmanned aircraft, and Google is working on a drone delivery app for better experience. The company is still trying to work on the actual delivery of the goods with both parachute and missile-fire approach for putting packages on ground.

Earlier, Amazon sent an application to the Federal Aviation Administration seeking exemption for their Prime Air project. The company has not disclosed any response from the authority.

This is not the first time these two companies are face-to-face for an innovative technology/project. Earlier this week, reports revealed that Amazon is working to prepare its own software for placing online ads against the popular Google Adwords program. Competing with Google Inc (NASDAQ:GOOGL) is not the only target and the company would like to use it for placing ads on its online shopping portal. Despite of being a cost affair for Amazon.com, Inc. (NASDAQ:AMZN), the company is dedicated towards the improvement of the software.

This article has been written by Prakash Pandey and edited by Serkan Unal.

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