Mark Zuckerberg’s global social networking giant Facebook Inc (NASDAQ:FB) is now eyeing on creating a splash in the advertising space which it hopes will at least echo a part of the success it has met with in case of connecting people across the world. The company hopes to accomplish this by incorporating a brand new advertising platform named Atlas which it had acquired from Microsoft Corporation (NASDAQ:MSFT) in its re-engineered form 2013.
Through Atlas, Facebook Inc (NASDAQ:FB) intends to woo marketing enthusiasts who would wish to benefit from its widespread international reach and countless users across the world. For this, there are several new features related to advertising that are meant to improve the users’ experience, one being the provision of pinpointing ads that may have appeared on this website as also several others. There is another feature that would enable a prospective marketer to buy an ad which will target Facebook Inc (NASDAQ:FB) users when they come online and surf the web.
As compared to the present method of advertising via ‘cookies’ which lacks accuracy as also reliability not to mention being limited only to desktop PCs’ and laptops, this is supposed to be much more streamlined and organized and inclusive of smartphone and tablet devices. Put forth by an ad executive –
“The biggest impact of this will be in mobile. People spend more time on mobile than on desktop, but marketers don’t spend there because cookies don’t work. This could finally enable us to spend more money in mobile.”
Inclusion of Atlas is also meant to serve as Facebook Inc (NASDAQ:FB)’s answer to Google Inc (NASDAQ:GOOGL), which is an established market leader in this niche courtesy of revenue of 14.36 billion from advertising alone. On the other hand, Facebook Inc (NASDAQ:FB)’s revenue of 2.68 billion is just a fraction and one which the company hopes will improve once Atlas is able to reassure customers.
Considering the whopping 151% growth recorded in the mobile segment, it is but natural for Facebook Inc (NASDAQ:FB) to try and accrue some of it and improve its bottom line.
This article has been written by Vinita Basu.
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