The sale of the up-sized Apple Inc. (NASDAQ:AAPL) iPhone 6 and iPhone 6 Plus flagships went on over the weekend in different parts of the world with several stores reporting limited supply. Apple iPhone fans lined up for hours waiting patiently to snap up the smartphones whose sale began on Friday 19.
An Apple Inc. (NASDAQ:AAPL) store at Atlanta’s Lenox Square mall recorded high sales volume with fluctuating supplies. Even as the supply wasn’t certain, 300 people kept their cool on the line just to have the gadget. Another Apple store on the Upper West Side in Manhattan also had a long line that snaked the building even as the store went out of stock as early as late Sunday morning. Some other stores also had their supplies sold out even before customers started buying them.
For many iPhone users who had longed for wider screens, these new releases serve them right. The iPhone 6 has a 4.7-inch screen while the iPhone 6 Plus has 5.5-inch screen. The larger screens put Apple Inc. (NASDAQ:AAPL) in competition with other large screen smartphones from Samsung, LG and more. And for iPhone fans who couldn’t compromise their loyalty even when the iPhone 5S only had 4-inch screen, they now have a reason to celebrate.
The brand, larger size, sleek design, and the newly introduced features are believed to be some of the reasons why the two iPhones are selling like hot cakes. The high sales volume and a possible shortage in supply had already been heralded when pre-order sales within just the first 24 hours broke previous pre-order record, selling up to 4 million units. Some deliveries started delaying and signs were clearly out there that Apple Inc. (NASDAQ:AAPL) would face a challenge with meeting demand, at least for the first few days.
Estimates by an analyst at 451 Research LLC, Carl Howe, indicated that Apple Inc. (NASDAQ:AAPL) may sell between 12-15 million units in the opening weekend. Another analyst, Toni Sacconaghi of Sanford C. Bernstein & Co., put the range to be between 7 to 8 million, saying that the low figure could be as a reason of supply constraints and the fact that the iPhone isn’t selling in China just yet. If that happens, the opening weekend won’t break the iPhone 5C and 5S record that registered 9 million in the opening weekend.
Apple Inc. (NASDAQ:AAPL) is relying on the sale of iPhone 6 and iPhone 6 Plus to help boost the company’s general sales, and they are investing every effort to ensure its success.
This article has been written by Victor Ochieng.
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