GoPro Inc (NASDAQ:GPRO) stocks went high after rumors came out that the company will be releasing its highly hyped extreme sports camera, Hero 4, in time enough for holiday season. Sources have revealed that the camera will be released in mid October. The stock has had a good run since its June initial public offering, trading as high as $81.05 a share, which translates to about 150% rise.

Many analysts have described the growth “extreme upside.” However, for those who like to play the “extreme safety trade,” a lot of other questions arise. In the CNBC’s Options Action traders show, many analysts and stock traders have asked questions about how safe the stock is in the long run.

Some of the analysts concur that even with the extreme upside, GoPro Inc (NASDAQ:GPRO) can still go either way in the market. Though the release of its Hero 4 is expected to boost its sales, and the price target for the stock placed at $89.20, a 20% increase, “extreme safe trade” still believes that the stock could tumble even by January 2015. That could mean 20% higher or lower.

GoPro Inc (NASDAQ:GPRO) is not letting anything to chance and the company would like to make a kill out of the new camera to continue boosting its performance. In a discussion last month with investors, the company’s Chief Executive Nick Woodman talked about the forthcoming release of the Hero 4 camera, terming it a big one.

The success that has been registered by GoPro Inc (NASDAQ:GPRO) with the Hero 3+ camera has been dramatic, giving the company good rapport with those who like extreme adventure cameras. With the report that the new camera is offering even better specs, users are already upbeat to own it.

GoPro Inc (NASDAQ:GPRO) will therefore be working to strengthen its market standing and beat competition from other extreme sports camera producers.

This article has been written by Victor Ochieng.