Apple Inc (AAPL) Planning to Boost iPad Sales with 16 October Event

After an amazing response for its iPhone 6 event, Apple Inc. (NASDAQ:AAPL) is all set to reignite the demand of its iPad devices at the October 16 event. The iPhone maker may come out with more news about Mac computers and its latest Mac operating system.

Apple is likely to hold the event on October 16 at its Cupertino, California headquarters and the event is likely to focus on iPad tablets along with a new Mac operating system, Yosemite, and upgraded versions of Mac computers. Analysts are considering it rather usual for the company as it launched iPad Air exactly one year before this event. Along with its regular 9.7-inch and 7.9-inch iPad Mini, the company might even release a 13-inch iPad, said Gene Munster, Piper Jaffray. He further added that it would favor the company to display Apple TV set-top box during the event.

Apple Inc (NASDAQ:AAPL) has been struggling to keep up the sales of iPad devices irrespective of the fact that they have the most successful tablet products in terms of sales in the market. In its third quarter 2014 results, the company reported sales of 13.3 million iPad devices with $5.9 billion in revenues, which indicates 9% decline in device sales and 8% lower revenues from its iPad segment. The company even reported decline in its shipments YoY during its first quarter results in April.

Yosemite, new Mac OS, is likely to feature a graphic-first design for its Mac computers. In addition to it Apple Inc (NASDAQ:AAPL) is said to be working on lowering iPad prices and it might announce its lowest model for $300, which would be the cheapest Apple tablet until now. Further, the company said to offer introductory price of $299 for iPad Mini and it indicates Apple’s dedication to compete against rival brands in the low-price tablet market.

This article has been written and edited by Prakash Pandey.

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